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Facebook Ads Scaling tips

Eclipse08

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SCALING TO SIX FIGURE STRATEGY

This is for those business owners struggling to scale past that low 5 figure mark effectively. Here lies a complete step breakdown on how to scale from TOF down to BOF.
Ideally, this is what I’m going to cover today:
TOF ➣ INTEREST TESTING.
MOF ➣ Step-by-step INTEGRATION
BOF ➣ REPEAT PURCHASE TARGETING
CREATIVE ➣ LEVERAGING A WELL PERFORMING CREATIVE TOF
TOF consists of an ABO campaign for interest split testing 20 dollars per ad set, this way you get data faster.
Turn adset of if:
If it hits 5 dollars without a click
If it hits half of break even cost per purchase without ATC (add to cart)
If breakeven is hit and there is no sale.
If it hits 3 sales and has a positive ROAS, duplicate the campaign three times. If any duplicate gets three more sales, duplicate it 5 times into its own CBO campaign at 150 dollars and let it rip.
Breaking even or slightly below breakeven is fine on testing. Think of it like throwing darts and gradually narrowing down your accuracy. If you’re breaking even at this point then that's really good.
The name of the game is testing, find what works. If it doesn’t, turn it off.
We’ve noticed that the campaigns with narrower audiences, e.g limited to gender and age etc did very well initially and began to decline. This is because Facebook’s algorithm needs as much data as it can and in this case the audience began to dry out.
Keep testing interests while horizontally scaling to a point where every interest in the niche is exhausted, when this happens you gotta get creative and test interests not necessarily tied to your niche, but tied to the PEOPLE that you are selling to. E.g Hobbies and tv shows.
CPM’s will then begin to rise as a result of creative fatigue, showing the same people the ad so much they were getting bored of it. This is combated with testing more creatives.
For lookalikes allocate 150 dollars to a CBO campaign with 5 ad sets. We use percentages %0-1 1-3 3-5 5-7 7-10 that's just down to preference, you have room to test these.
With this campaign we use minimum ad spend as it works best. The formula to calculate minimum adspend is your campaign budget / 2 and divide by number of ad sets so 15 dollars is the minimum adspend for this example. This gives room for your other half of your adspend to be allocated to your best performing ad sets.
SUPER LOOKALIKE CAMPAIGN
Super lookalike campaign is taking best performing audiences and stacking them. Take 1% of every single lookalike campaign into an ABO campaign. 20 dollars a day let it run for 3 days. Then take the best audiences, and stack them in a regular CBO campaign and Let FB go to town.
MOF
As you continue to test, create custom audiences, and prepare for retargeting. We used PV, LC, VC, ATC, VV 75% and 95%.
Make sure you run a promotion or an offer. Audiences are more likely to convert when exposed to an offer after gaining our trust and becoming familiar with the brand.
For Custom audiences, the scaling method is the same, duplicating them according to their performance.
BOF
This is retargeting people who have already bought off the site, the goal is to acquire repeat purchases. We’re not only looking to have them buy again but to show the customer we value their purchase, this leads to them sharing the business with a friend etc.
CREATIVE
If a creative does really well. REPLY to comments. This helps with the way your brand is perceived, and some people comment and forget to purchase, your comment acts to get them on your ad or site again.
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I’ll leave it at that.
Appreciate you taking the time out to read and hope you found this valuable. Let me know if you have any questions.
 

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