data limit

A data cap, often erroneously referred to as a bandwidth cap, is an artificial restriction imposed on the transfer of data over a network. In particular, it refers to policies imposed by an internet service provider in order to limit customers' usage of their services; typically, exceeding a data cap would require the subscriber to pay additional fees based on whether they have exceeded this limit. Implementation of a data cap is sometimes termed a fair access policy, fair usage policy, or usage-based billing by ISPs.U.S. ISPs have asserted that data caps are required in order to provide a "fair" service to their respective subscribers. The use of data caps has been criticized for becoming increasingly unnecessary, as decreasing infrastructure costs have made it cheaper for ISPs to increase the capacity of their networks to keep up with the demands of their users, rather than place arbitrary limits on usage. It has also been asserted that data caps are meant to help protect pay television providers that may also be owned by an ISP from competition with over-the-top streaming services.
Although often referred to as a "bandwidth cap", it is not the actual bandwidth (bits per second) that is limited, but the total amount of data downloaded per month.

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