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YouGov is an online global community of people who like to share their views and opinions on life. Although it does offer full length, ρáíd surveys, the site is marketed more towards individuals who wish to express their opinions about current events and controversial topics. The information YouGov collects through its polls is accumulated into statistics and published daily on their site. YouGov promotes the use of their poll results by companies, governments, and institutions to, as they put it, “better understand the people that sustain them.”